The Hybrid Way provides leadership training, team training and individual coaching, helping businesses and people thrive in modern work environments.
Niamh and François' brief was to refresh The Hybrid Way brand identity and create a friendly and approachable look and feel that was also professional.
Taking circles from the previous logo and combining them with a clean sans serif font gives a modern and professional look and feel. By using lowercase and adding a slight curve to the lettering a friendlier appearance is achieved.
A bright colour palette and patterns were included in the identity system as a practical way to differentiate services and add a warm approachable look and feel.
Along with supplying logo files for various uses, a suite of Google Slides and Docs templates were created for a range of training and promotional materials.
