Moon+Mellow is an Irish luxury sleepwear brand founded by Cliona O'Brien. It embraces sustainable practices and offers customers the finest quality products.
From the start, it was clear that the product should be the hero. Understanding this was key to designing a flexible brand identity that could meet all of the practical requirements of the brand.
The crisp, clean logo is supported by secondary brand marks for social media and packaging. Partnering this with marketing materials and luxurious packaging that reflect details from the clothing patterns has created connectivity between the brand identity and the products.
A clean minimalist approach to the design has resulted in a timeless cohesive brand identity that enhances the Moon + Mellow brand as it continues to grow, expand its clothing collections beyond sleepwear and partners with new outlets.
