J.J. Kavanagh & Sons is the largest privately owned coach company in Ireland. To enhance services to their customers they introduced a contactless card system.
J.J. Kavanagh & Sons is the largest privately owned coach company in Ireland. To enhance services to their customers they introduced a contactless card system.
With such a recognisable company keeping the cards on-brand was an important consideration of the design.
Elements from the primary logo were taken and used as a pattern to create dynamic visual interest and brand connectivity.
People registering for the travel card receive a presentation brochure containing the card, instructional infographics and a list of promotions available to card holders.
A follow-up offering for employers providing subsidised travel used the same format with a gold colour for differentiation.