J.J. Kavanagh & Sons is the largest privately owned coach company in Ireland. To enhance services to their customers they introduced a contactless card system.

J.J. Kavanagh & Sons

Travel Cards and Brochures

J.J. Kavanaghs travelcard in hand

With such a recognisable company keeping the cards on-brand was an important consideration of the design.

Elements from the primary logo were taken and used as a pattern to create dynamic visual interest and brand connectivity.

People registering for the travel card receive a presentation brochure containing the card, instructional infographics and a list of promotions available to card holders.

A follow-up offering for employers providing subsidised travel used the same format with a gold colour for differentiation.

J.J. Kavanaghs gold and white travelcards
J.J. Kavanaghs Travel Smart travelcard front and back
J.J. Kavanaghs Tax Saver gold travelcard front and back
J.J. Kavanaghs Smart Travel brochure cover
J.J. Kavanaghs Smart Travel brochure inside
J.J. Kavanaghs Tax Saver brochure cover
J.J. Kavanaghs Tax Saver brochure inside spread
J.J. Kavanaghs travel card and wallet

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