SliderStraw® is an innovative reusable drinking straw distributed in Ireland by 4rbrands.


Packaging Design

SliderStraw - Reusable drinking straw packaging and glasses

The key requirements for the SliderStraw® packaging were to create visibility in the busy environment of the eco straw market and to highlight ease of use and functionality.

In relation to colour the standard market model is to use white with colour highlights. I proposed moving away from this by introducing a bright colour palette that would compliment and contrast the straws and pop on point of sale displays.

A solution, in tandem with photography, for showing the unique functionality of the product was to use the wording with the simple addition of arrows to indicate movement. This was extended to a badge graphic that appears on point of sale displays.

SliderStraw pink packaging
SliderStraw blue packaging
SliderStraw green packaging
SliderStraw packaging flat dieline
SliderStraw pink and blue badges
SliderStraw packaging slide open function logo
SliderStraw green and yellow badges
SliderStraw packaging flat dieline
SliderStraw packaging flat dieline

Next Project  — The Hybrid Way - Brand Identity Refresh