4rbrands are distributors and promoters of innovative and sustainable home, gift, and lifestyle products including SliderStraw®.
The basis of the primary logo concept is to focus on the '4r' to connect with the four core values of the brand: rethink; respect; reduce; and reuse.
A secondary logo called the "4r Seal" provides a simplified mark to highlight the core values. It represents the circular economy and can also be seen as a seal of quality.
The colour palette reflects the ethos of the brand through the use of natural colours. This also reinforces brand confidence by being subtle yet distinctive.
Using images that positively reflect nature, the environment and creativity in combination with the colour rationale provides a highly versatile visual language for the 4rbrands identity.
Finally a detailed brand guideline was created to assist 4rbrands in ensuring that their visual identity is consistent across many touch points.
4rbrands have been awarded a Business All-Stars One to Watch 2023.
